Growth Marketing LeadCreator Campaigns, Paid Social & AI Automation
I turn creators and ads into sales. Most recently: $70K+ in under two weeks on Meta at 6x ROAS for a Korean food brand. Before that, I scaled TikTok Shop for medicube and grew affiliate GMV from 2% to 30% for a U.S. grooming brand. I also help European indie game studios launch in Korea through streamers and press, and I build my own marketing tools so the system keeps running after the campaign ends.
Specialized in TikTok Shop, Instagram Shop, YouTube Shopping & Meta Ads
Most brands run creators, ads and their store as separate projects. I run them as one system: spot what's working early, put budget behind it fast, and make sure the store and customer service can handle the spike. Proven on TikTok Shop and Meta, and it works anywhere creators and ads drive sales.
8+ years in commerce, starting with my own vegan skincare brand at 16. Since then I've run TikTok Shop for global K-beauty brands, grown affiliate sales for a U.S. men's grooming brand founded by a Billboard Hot 100 artist, and scaled Meta ads for Korean consumer brands. Based in Korea, working remotely in English and Korean.
Online Marketing (BBA), Sejong Cyber University · Google Ads, Google Analytics & HubSpot certified
"Agencies can support a brand. In-house marketers understand it. I work closely with brands because depth matters more than volume."
Selected campaigns and projects across creator commerce, paid social, and content.
Meta Ads Manager (Korean UI). ₩17M spend → ₩102M purchase value, 6x ROAS.
Daily store sales (KRW), Chuseok 2026.
I don't just run campaigns. I build the tools behind them.
Most agencies send monthly PDFs and disappear. I give clients live access to a custom Marketing Hub.
→ You see progress as it happens, not 30 days later.
Shown with demo data.
Most creators waste hours brainstorming and still miss trends. I built an AI-powered content tool that does the research for you.
→ Blank screen to viral post in 5 minutes.
Where I've built, launched and scaled.
Meta ads, launches, content
Drove $70K+ in sales in under 2 weeks with Meta ads at 6x ROAS. Also produce social content for a city government client.
Asia launches, streamer seeding, PR
Promote 4 indie titles in Korea through streamer seeding on SOOP, creator pipeline management and Korean press releases.
Affiliate growth, creator ops, SEO
Scaled affiliate share of GMV from 2% to 30%. Built an in-house influencer management app. Introduced creator whitelisting and grew organic traffic through SEO.
TikTok Shop
Raised creator acceptance rate from ~1% to 7.5%. Built bundle strategy from TikTok Shop analytics.
TikTok Shop creators
Managed 27 top-tier creators (top 11%). Creator videos reached 100K to 21M views.
DTC and marketplaces
Built and ran a Shopify DTC brand end to end. Sold on Amazon, eBay, Etsy and Shopee.
Let's build growth together!
Hiring for a growth, creator or paid social role? Launching a brand in Korea or Asia? Send me a note or grab 15 minutes.
Send me a quick message and I'll get back to you.